#TuesdayTips – Web Layout with Isaac Parks

Senior Isaac Parks

In this age of mass digitization, media communication outlets are heavily reliant on their company’s website as a means of storing and delivering data and information to their users.

Often times, websites (and their features) are a company or outlet’s first impression on a potential customer or reader, which is why it’s important to maintain a quality website.

Simpson College senior Isaac Parks is The Simpsonian’s website editor. He’s planning to rebrand The Simpsonian’s website for the upcoming spring 2022 semester. Here are a few of his tips on how to create an efficient and attractive website:

Plan Ahead

“Your website design/creation process goes much smoother if you have an idea of what you want your website to look like beforehand,” Parks said.

Don’t Reinvent the Wheel

“Take inspiration or ideas from other good looking websites and implement those into your own,” Parks said.

Understand your audience

“Go through your website process as if you were dealing with a customer base,” Parks said. “If you’re selling something, does it make the buying process easy? Who do you want to appeal to?”

Stay up to Date

“Change your layout often,” Parks said. “If you have a new product, service, etc., your website should reflect that change.”

Learn to Code

“Template websites like WordPress are a good place to start, but they can only go so far,” Parks said. “Coding a website isn’t as difficult as it seems and has many advantages over template designing.”

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