Senior Corinne Thomas is the Marketing Coordinator of Student Media at Simpson College and currently an intern at the West Des Moines Chamber of Commerce. In her role, she evaluates and designs many ads to help businesses and organizations better market themselves. Here are a few of her tips on how to make a successful ad:
I would say graphics are very important. Make sure you’re adding something to your advertisement that will catch someone’s eye.
Emphasize Contact Info
Make your contact information very clear. You don’t want someone to question how they should contact you!
Focus on the Brand
Make sure you’re advertising your brand/yourself. Make your company/business clear on what you do and why you should buy anything from them.
Include deals and specialties
It’s helpful to advertise a deal that you may be having or a specific product you offer. Someone is more likely to buy if they have an incentive.